Ever wonder why some design seems to sit perfectly comfortable with you, while something else you might see, even almost seemingly identical in certain cases can just get your back up straight away and make you run a mile?

I was going to talk about a few reasons this might be over the next few months for the benefit of helping you to work out if your brand logo, website, packaging or printed media could actually be harming your business more than helping it or if you’ve already got it spot on and are maximising every opportunity already.

Meanwhile, I’ve found this nice article for you to have a look at from the crew at Hubspot while i’m writing my pieces which will give you a bit of an introduction as to where this is going. Hopefully this, although just the tip of the iceberg, will be of some interest.

https://blog.hubspot.com/marketing/psychological-design-principles

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